About Us

I'm Ree, just a regular British masc who wants the same as every other masc. Clothes that fit properly. Clothes that compliment my posture and mannerisms. Clothes that express my style effortlessly and clothes that I don't have to physically alter. I've spent years shopping in both the 'men's' and 'women's' sections and rarely found what I was looking for. I'm sure we can all agree on how exhausting it is. There are already a range of LGBTQ+ clothing brands but I found that not many of them aligned with my 'staple aesthetic' or solved fitting issues. I felt like I was the only one who didn't want clothing with big cringey logos or rainbows plastered on so decided to launch my own.

If you're tired of having to roll T-shirts up,

mis-match your sports bra to swimming shorts, pinch your T-shirt away from your chest or wear underwear that is not designed to cater to your periods, perhaps this brand is for you. I originally just wanted a muscle fit T-shirt that didn't highlight my boobs or hips, but since then, I've been tackling my clothing pet peeves one at a time and have no intentions of stopping.

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Welcome to the future for mascs x